Negative company reviews are often more damaging to a business than positive ones. If you ignore negative comments made by your clients, employees, and former employees about your business, know that more than 83% of job seekers must read online employee feedback on Glassdoor before applying for employment at any company – because their search for the next job opportunity is heavily influenced by what past and present employees have to say about a company in the process of researching options Facing negative Glassdoor reviews on employer branding is a pain; but here is the twist, when someone criticizes you on a public platform, they are gifting you an opportunity to build your brand as an employer in a way that can’t possibly be missed. By facing negative reviews openly and honestly, one can actually gain new customers who trust what others say about them.

69% of job hunters are prefer companies where the employer responds to reviews.

The majority of job seekers are likely to apply for a job if employers respond to reviews. Of the 32 million Glassdoor users, 61% expressed that they read company reviews before deciding on taking a job. Indeed, 69% of job seekers are more likely to apply for their dream job after seeing an employer acknowledge and respond to review inquiries from potential candidates.

Try to resolve review.

A boilerplate “we’re sorry for the inconvenience” response is a heads-up that you are not paying attention to what your customer is saying. Instead, we recommend you write customized responses to your customers. Specify key complaint points and explain how they will be addressed, show that you have carefully read their comments because you care about their opinion; and provide them with possible solutions.

Company leaders need to respond positively to reviews.

Being transparent with your customers is a great way to gain their trust. You’ll be surprised how many people assume that a large corporation has no real person overseeing the company or what it does. Going out of your way to respond to customer reviews or reviews about your company on third party sites is an excellent idea for PR – since, like what Eventbase demonstrates on Glassdoor, when you address discussions head-on and prove that a real person is making sure things are running smoothly, it really helps advance the relationship between brand and customer in today’s online world! (For more information on this subject we recommend reading our blog What do good PR people have in common with great chefs?

Continue the conversation.

Just answering to the feedback, is not enough to resolve their concerns. Therefore, offer a channel to keep the conversation going until it has been totally resolved. Then you can mention the contact information or if they have a specific problem, you can ask them to get in touch with the responsible person in that department. This not only impresses the employee who has badmouthed you but other employees and potential aspirants.

Employees are any company’s backbone. To preserve and protect your employees as its primary asset, you must ensure that they’re completely happy with the way things are going to be handled when it comes to working in the company for which they’ve dedicated their lives – in other words, make sure to gatekeep by embracing constructive criticism rather than hide from it. Criticism is what ensures we make improvements where needed, so learn how to embrace those who judge you even if the issues being brought up don’t seem relevant at first glance. It’s important not to take performance-critique personally, no matter how much it hurts on a personal level.

You can also implement a twenty-four seven system for handling customer complaints, ideal for dealing with complaints as needs arise at any time of the day or night and it ensures faster resolutions.